Here are
some juicy tidbits from an article in Internet Retailer that got my attention recently:
Among the interesting demographic data that Nielsen/NetRatings reports for the Top 10 sites are:The fact that women are more than half the traffic on Target.com, Walmart.com, Amazon.com and Yahoo Shopping (among others) is a yawner. What amazes me is that men are over 50% of the traffic at eBay. Wow! I wonder why this is. Are women more intimidated by the auction format? Is it because men tend more to be collectors and are, therefore, drawn to eBay in larger numbers?
Travel sites do well with consumers 55 and older.
Among the Top 10 shopping and travel sites, women dominate.
- 31% of Orbitz's traffic falls in that age group, as does 30% of Expedia's and almost 29% of Travelocity's.
- Dell does well with the older crowd also, with 34.5% of traffic 55 and older.
- Wal-Mart and Target are least popular with the older set, with just over 17% of traffic to those sites in that age group.
- 55+ traffic at the remaining sites are: 22% at eBay, 25% at Amazon, 27% at Yahoo Shopping, and 29% at Overstock.com.
Not surprisingly, travel sites have the highest percentage of upper-income consumers.
- Women are more than half the traffic at eight sites: 71.57% at Target, 62.46% at Expedia, 62.33% at Travelocity, 60.58% at WalMart.com, 56.48% at Overstock.com, 55.51% at Orbitz, 55.25% at Amazon and 53.19% at Yahoo Shopping.
- Men are 51.59% of traffic at Dell and 51.31% at eBay.
- Households with income of $100,000 and above were 26.37% of Travelocity's traffic, 24.83% of Expedia's and 21.89% of Orbitz's.
- Also scoring well with high-end consumers were Amazon, where 21.96% of visitors have incomes over $100,000 and Target, with 21.61%.
- WalMart.com and Overstock scored the lowest with $100,000+ consumers, at 15.97% and 17.8%, respectively, but Overstock did better with the ultra high-end consumers, $150,000+. They represented 7.54% of Overstock's traffic, a percentage exceeded at that level only by Travelocity's 8.19% and Expedia's 7.9%. Orbitz's $150,000+ traffic was 7.38%.