Today we received a Father's Day catalog from Target. It's all electronics, which is not a surprise. What is interesting, though, is that the dad on the cover is standing alone playing a Sony PlayStation Portable. He looks like any 30 to 40-year-old American guy, and he's playing a video game. Ten years ago no one would have even thought about putting a dad playing video game in a Father's Day ad. Now it's on the cover. What an amazing shift.