More Good Stuff from Brain Brew

Sunday, June 5, 2005 at 03:40PM
Rob in This crazy business

W. Edwards Deming quoted by Doug Hall:

95% of failures are due to the system. 5% are due to the workers.

And this on brainstorming, attributed to BBDO Worldwide, the company that coined the phrase:

In big companies it takes an average of 7.3 brainstorming sessions to generate one big idea. However, in small, entrepreneurial companies, it takes only 3.3 sessions to accomplish the same task. Surprisingly, rational left-brained people are the key to success at brainstorming. Although they only attend half as many sessions as right-brainers, they generate twice the number of good ideas.

Never hold a brainstorming session without an engineer!

Article originally appeared on MacKayNet - Rob MacKay (http://www.mackaynet.com/).