We spent a little time this week with our friends at Optiem talking about viral marketing, specifically how video fits into the mix. As I was reviewing some other online marketing stuff this evening, I came across this post on the Mplans Blog. It's about a parody of the MTV program, Pimp My Ride. The original is not exactly my kind of show, but this version is hysterical. While it doesn't exactly make me want to run out and buy some Zima, it definitely the smartest Zima spot I've ever seen.