The Great Equalizer
Tuesday, July 15, 2008 at 08:36PM
Rob in This crazy business
Seth Godin has a great post today about how he was treated by an Amazon merchant. He's right, the Web really is the great equalizer. Small businesses have an opportunity to shine online, but sometimes they still rest on their weaknesses. It's impossible to beat the big guys on price, so when someone gives you a shot, give them a reason to come back. It may be the only chance you'll get to create a long-term customer.
Article originally appeared on MacKayNet - Rob MacKay (
See website for complete article licensing information.