The Blog Completes the Cycle

The Akron Beacon Journal ran a nice story today about business blogs. By that, I mean blogs that businesses use to communicate with their customers. SageRock.com, a local web marketing and SEO firm was prominently featured in the article.

Visiting SageRock's blog was a must after reading about their successful use of blogging as a business tool. I was greeted nicely with this post welcoming ABJ readers. It was a well written entry that picked up where the article left off. To add even more value, SageRock used the post to offer its services -- no strings attached -- to readers that would like assistance in setting up a blog for their own company.

Regardless of the number of people that take them up on the offer, SageRock completed the PR cycle flawlessly. The flow from the ABJ story to SageRock's blog to the engagement with prospective customers was unimpeded.

Very smooth. Very credible. Very genuine. Nice job, guys.