'Me' Products on Rise

(It's been so long since I posted that I almost forgot how!)

Interesting note in SuperMarket News today...

NAPLES, N.Y. (May 26, 2005) - People want goods and services that are customized to meet their individual wants and needs, and consumer packaged goods companies are trying harder to meet those needs. Thus the number of new products featuring the word "me" has more than tripled since 1999, reported Datamonitor's new-product database, Productscan Online, based here. The number of products that used the word "me" in their name totaled 53 in 2004, up from 14 in 1999. The trend is fueled by an increase in women's buying power and the share of single-person households, Datamonitor said.