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« More Good Stuff from Brain Brew | Main | Target Dad »
Thursday
Jun022005

Brain Brew

DateThursday, June 2, 2005 at 09:15AM

I'm listening to gobs of podcasts these days. Podcasting is a wonderful invention. One of my favorites is Brain Brew from Doug Hall and David Wecker. The podcast is actually a syndication of their PRI radio program of the same name. Their vision says it all: "Brain Brew is to be to the 'American Dream' what This Old House is to home repair."

Their three rules of marketing are spectacular. These are the things you must tell the consumer before they will buy your product:

  1. Why should I care?
  2. What's in it for me?
  3. Why should I believe you?

AuthorRob in | | Print ArticlePrint Article |
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