Wednesday
Jun012005
Target Dad
Wednesday, June 1, 2005 at 10:19PM Today we received a Father's Day catalog from Target.
It's all electronics, which is not a surprise. What is interesting,
though, is that the dad on the cover is standing alone playing a Sony
PlayStation Portable. He looks like any 30 to 40-year-old American guy,
and he's playing a video game. Ten years ago no one would have even
thought about putting a dad playing video game in a Father's Day ad.
Now it's on the cover. What an amazing shift.
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